The community radio medium has gone from strength to strength over the past decade. Not only has the medium seen its listenership grow but also the number of actual stations.
It’s an excellent time to set up a station in your own area in order to both entertain and engage the community. In a world that sees so many of us using our smartphones to listen to something during our commutes, it’s become incredibly easy for people to tune in, no longer being restricted by where they need to listen to it. Not just that but listeners can tune into your radio station from all over the world. So, if you’re interested in starting up your own community radio service here are some tips to help you to get rolling.
Before you get started one of the first things you are going to want to consider is what kind of audience, you’re hoping to aim your station towards. It’s easy to make the mistake early on in trying to be as broad as possible however you will achieve far greater results if you instead focus on one group. By knowing your audience, you can begin to tailor your material, branding and marketing towards a specific group and this will help you plenty in the early stages. Try to define your own identity so that the customer knows what they’re getting.
There are numerous factors you want to take into account when choosing your demographic. The most stand-out of these being a listeners age, for example research suggests that 75% of 12-24 year olds in the US listen to online radio stations, 50% of 25-54 year olds listen whilst only 21% of people aged 55 and older tune in. Other things that are certainly worth looking into are gender, race, geography, income and music interests.
The value of a decent website for your station should never be underestimated, it is often the first port of call for prospective listeners and will likely make or break their decision to give your station a go. It is important to make sure your page looks fresh and is simple and easy to navigate. Look to your target market and try to create something that fits to this. There are plenty of site builders out there that will help you to create something like this without having to break the bank if the budgets are low to start out with. Take a look at sites like Wix, Squarespace and Radio.co.
Remember the key is to make sure your audience can tune in easily, using whatever method works best for them. Why not add a page to your site that tells them every way in which they can do this? Include things like embeddable player links, link to mobile apps such as Apple Podcasts and Google Play, there’s also follow buttons you can add for your station that are linked to these platforms and others like Tunein too.